Solid Marketing Advice When Dealing With Email
Tailoring each of your email campaigns to a different demographic of customers can help you take full advantage of email marketing. By breaking down your messages to individual needs, your communication will have more of an effect. This article contains a number of excellent tips on how you can customize each email to different groups of consumers.
Your content should speak to the reader, not just jargon to bypass the junk mail box. Just by writing honestly, personally and informatively, you’ll avoid being thought of as spam and put into the junk folder. However, unnatural speech patterns that go out of the way to avoid words such as “free” will irritate your audience, and may catch the attention of filters anyways.
Send your customers personalized emails to keep them interested. Use them to let your customers know about special offers or sales you are having. Tell them about any new products that they may find interesting, based on their purchase history. Customers who are satisfied with previous purchases through your business are likely to buy from you again.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. Your emails will be different from other emails and your recipient will feel less anonymous.
Avoid using e-mails that convey critical information via images. Most email clients that are out these days will filter out images automatically. The result might be unattractive or unreadable messages. Make sure that the most crucial information is readable and that images have alt tags.
Never email someone without permission. When you email customers (or potential customers) unsolicited, you risk being faced with complaints of spam, and your messages will go unread. Furthermore, many individuals will choose not to continue receiving your emails, and you may be hit with infractions by your service provider should you get a reputation as a spammer.
Keep in mind that the sole purpose of building an email list is to sell your wares. Every email you send should bring your readers one step closer to making a purchase. Share new product information, coupons, discounts and new promotions with your readers.
Keep subject lines to a minimum of 60 characters. A lot of email providers will shorten them to this length anyways. The end of a lengthy subject line is often just cut off and not seen. The truth is that most subscribers will only need to see something that short to decide whether they want to continue reading your message.
Branding is something that extends throughout your business, even down to email marketing. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This will instantly let your reader know that the email came from your company.
Marketing emails that are important should not be sent out close to major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Grow your email list naturally. This means to avoid just buying some random email listing which may or may not have people included who would be interested in your company. Instead, grow your subscriber base over time with people who are interested in what you are selling.
It is important to avoid sending unsolicited emails when attempting to market a product. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This is very bad for business and you may be blocked by certain Internet providers.
For a marketing campaign that’s successful, you have to divide your customer base into groups comprised of similar wants and needs. Customizing your messages to your customers’ needs allows you to send them messages that will produce results. Use these tips to improve your marketing campaign and enjoy the rewards of better communications with your customers
Filed under: Email Marketing