Khloe & Kim Kardashian Are Marketing Hotties and Branding Geniuses!

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Look I might have caught your attention with the headline to this blog post…Especially if your a male

Khloe & Kim Kardashian Are Marketing Hotties and Branding Geniuses!

And I might of offended some of the women reading this post (I’m sorry), but trust me, keep reading because their is a lesson from this post.

So, I was watching the TV show called Keeping Up With The Kardashians (with my wife of course) and during a commercial, I saw the Kardashian sisters Kim and Khloe Kardashian promoting  “Quick Trim”.

And trust me the commercial was Hot!…It caught my attention….The sisters are very beautiful women…

Anyhow, it got me thinking about the marketing and how we can learn from the commercial itself. You see, it doesn’t matter what they sell, it is their “Brand” that sells.

It sells because they have branded themselves through their TV show (people got to know, like and trust them) and because of that, they can sell anything.

If we would pay attention, we will understand that the same goes for internet marketing. People under-estimate the power of Branding and they don’t take the time to add that important piece to the puzzle.

I have been online for a few years now and every time I see an internet marketer that has taken the time to “Brand” themselves, I pay attention and I listen to what they have to say and what they have to offer.

One thing that most new marketers lack is understanding that your Brand speaks credibility and your Brand is what will make you money.

If you are trying to market an MLM or Network Marketing business, I hope you understand that people do not join business opportunities, people join because of you and your brand…People Join People!

Even though “Quick Trim” has their existing “Brand”, they took it to another level and JV’ed (Joint Ventured) with the Kardashian sisters.

Quick Trim understands the power of the Kardashians brand…They have built credibility and trust to their viewers and their fans. Some, people like the sisters and in turn people will believe and buy anything they market because of their BRAND.

So, as you can see Branding yourself goes a long way. It builds credibility and trust in your customers eyes.

This is just another piece to the home business marketing puzzle that quite sadly most marketers ignore or miss!

Until next time….

 

 

2 Comments

• 
  Akos Fintor December 29, 2011 at 4:00 pm

  Hey Armando,

  I do agree. No question they can sell anything they want. It is not about the product but the associations that the buyer linked to the Kardashian sisters.

  If you look at Dr. Phil you see that the guy sells weight loss products even though he’s twice of the size he was suppose to be. But he’s an authority and that makes a difference……. a big difference.

  thanks for the insight!

  Akos
  Akos Fintor recently posted..Twitter Party | Ok, Who Ate My Cupkakes?

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  • 
    Armando December 29, 2011 at 5:28 pm

    Akos, very true about Dr. Phil… thanks for reading, come back soon

    Armando

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