Search Engine Optimization Tutorial Part 2: Onpage Optimization
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Ok, here we go…
If you did not Read Search Engine Optimization: Tutorial Part 1 The Holy Grail Of SEO make sure you go back and read it before moving on!
In part 1 of this Search Engine Optimization Training, I said that technically, you can bulldoze your way to the first page of the Google search results by building lots of backlinks, ignoring Onpage Optimization.
But, let me make it clear that it doesn’t mean you should ignore Onpage Optimization because Google is, and will be, putting more and more emphasis on Onpage Optimization, which has to do with the quality of your website and content.
Think of SEO as a score card.
If you don’t practice all other SEO techniques and simply build backlinks, it will be as if you score 0 for all other fields on the score card and to beat your competitors, your backlink score alone has to be higher than your competitors’ TOTAL score.
On the other hand, if you score well on other On-page factors, you don’t have to build that many back-links.
Meaning that On-page Optimization is definitely easier to accomplish than link building.
Here are the key factors to On-page Optimization:
#1 – Authority Of The Website
If your website is a new site, it has zero authority. As time passes, your website will age. I’m not saying an aged site will be an authority site.
What Google wants to see is an aged site with continuous accumulation of backlinks to that site, both to its homepage as well as internal pages.
To Google, what it means is this website is continuously getting ‘vote of confidence’ from other websites and it is getting more and more popular.
No one knows the exact factors, but in simplicity, Age + Continuous growth of unique back-links = Site Authority.
#2 – Quality Unique Content
Google says there is NO content duplication penalty. This means you will not be penalized for having duplicated content on your website.
However, if your website is 100% made up of duplicated content, such as republished articles from article directories or overused PLR contents, I can assure you that you are going to have a hard time to get your site rank well in Google.
Having unique content on your website is vital, especially for a new site. If you are using PLR articles, make sure that you rewrite it before publishing it on your site.
As for content quality, up to today, Google may not have a foolproof system to judge how good your content is.
However, in the years to come, Google will be adding more innovative ways to do that. For example, there are rumors saying that Google will measure how long its surfers stay on your site.
The result will be used to value the quality of your content with respect to that particular search term.
Honestly I still don’t think Google can ‘measure’ article quality. But if you are doing search engine optimization for the long term, make sure you have good content on your website or else you will be fighting an uphill battle.
#3 – Relevant Content
You see, Google’s job is to return the most best resource for its users.
If you search for ‘dog grooming’… Google’s job (or rather its objective) is to give you the best resource on dog grooming.
The best is to throw you an encyclopedia on dog grooming, so that you can find everything you want there!
Now you understand why Wikipedia is always right on top of Google’s search result.
But how does Google know if a WEBPAGE is like an encyclopedia?
Very simple. It looks at the internal and external links on your WEBPAGE.
Let’s say you have a WEBPAGE about ‘flu infection’ and on that page, there are other links linking to ‘flu infection treatment’, ’cause of flu infection’, ‘natural flu infection cure’ and many other relevant topics, Google will be smart enough to treat this page as a good resource for flu infection.
In other words, that WEBPAGE is an encyclopedia on flu infection.
Notice that I emphasize the word ‘WEBPAGE’?
Content relevancy is based on webpage, not website. This means you can have a website about dog, but you have a webpage about television, and rank well for that television WEBPAGE.
To understand this point, let’s look at Wikipedia.
Is Wikipedia a niche site?
But why can it rank so well in almost everything?
The reason is every WEBPAGE of Wikipedia is an encyclopedia for a specific keyword.
Get the idea?
#4 – Other Classic Onpage Factors
The last on-page factor is the textbook on-page factors on meta tags, keyword density etc.
They are no longer that important but since it’s easy to do, just make sure you have them covered.
i) Title tag
In an html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the title tag, as near to the starting line as possible.
ii) Keywords in the description meta tag
In an html source code, a description meta tag looks something like this:
<meta name=”Description” content=”Your Description About The Page.”>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the description meta tag, as near to the starting line as possible.
iii) Keywords in the url
The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimize, buying a domain name for each of them can be very costly.
If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html
iv) Keywords within the content
If you want to optimize for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.
This is about all you need to know for On-page Optimization. In the next part of our tutorial, we will go back to Off-page Optimization and look at the different ways to build back-links.
To Your FREE TRAFFIC Success,